Privacy Policy

Effective Date: 2026
Company Name: MR ROI
Country of Operation: South Africa

1. Introduction

MR ROI (“we,” “us,” “our”) is a South African-based lead generation and AI-driven marketing agency specialising in performance advertising, lead qualification, and customer acquisition systems.

We are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African privacy laws.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our website, advertisements, lead forms, or AI systems.

2. Information We Collect

We may collect the following categories of personal information:

Full name and surname

Contact details (email address, phone number)

Business information (where applicable)

Responses submitted via forms, landing pages, or chat systems

Communication records (email, calls, messages)

Technical data such as IP address, browser type, device information, and cookies

3. How We Collect Information

We collect personal information directly from you and through automated systems, including:

Website forms and landing pages

Paid advertising campaigns on platforms such as Meta (Facebook & Instagram)

AI-powered chatbots and lead qualification systems

CRM and marketing automation platforms

Direct communication channels (email, telephone, WhatsApp, etc.)

4. Purpose of Processing Personal Information

In accordance with POPIA, we only collect and process personal information for lawful, clearly defined purposes, including:

Generating and qualifying marketing leads

Matching potential customers with relevant service providers

Operating AI-based lead qualification systems

Managing marketing campaigns and advertising optimisation

Communicating with prospects and clients

Improving campaign performance and return on investment

We will not process your personal information for unrelated or unlawful purposes.

5. Legal Basis for Processing (POPIA Compliance)

We process your personal information based on one or more of the following lawful grounds under POPIA:

Your consent, where required

The necessity of processing for legitimate business interests

Performance of a contractual obligation

Compliance with legal obligations

You may withdraw consent at any time, where applicable.

6. AI Lead Qualification

MR ROI uses artificial intelligence systems to enhance lead generation and qualification processes.

These systems may:

Automatically engage with users via chat or forms

Ask qualifying questions based on campaign criteria

Score and segment leads according to intent and suitability

Route qualified leads to our internal team or clients

By submitting your information, you acknowledge and consent to automated processing as part of this qualification process.

7. Use of Information

We use your personal information to:

Deliver and improve lead generation services

Pre-qualify leads before submission to clients

Run targeted advertising campaigns

Improve marketing accuracy and performance

Communicate relevant offers, services, or follow-ups

Generate analytical and performance reports

8. Sharing of Personal Information

We do not sell your personal information.

We may share your personal information with:

Our clients (for qualified lead delivery purposes)

Trusted third-party service providers (e.g. CRM, automation, advertising platforms)

Regulatory or legal authorities, where required by law

All third parties are required to comply with POPIA and maintain appropriate security safeguards.

9. Cross-Border Data Transfers

Where personal information is transferred outside South Africa, we ensure that the receiving party is subject to laws, agreements, or safeguards that provide an adequate level of protection, as required under POPIA.

10. Data Security

We take reasonable technical and organisational measures to safeguard personal information against:

Loss, misuse, or unauthorised access

Alteration or disclosure

Unlawful processing

However, no electronic system is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain personal information only for as long as necessary to:

Fulfil the purpose for which it was collected

Comply with legal, regulatory, or contractual obligations

Support reporting, auditing, and business analysis

12. Your Rights Under POPIA

As a data subject, you have the right to:

Request access to your personal information

Request correction or updating of your information

Request deletion of your personal information (subject to legal requirements)

Object to the processing of your personal information

Withdraw consent where processing is based on consent

Lodge a complaint with the Information Regulator of South Africa

13. Marketing & Communication Consent

By submitting your details via our forms or advertisements, you consent to being contacted by MR ROI or its clients regarding relevant services.

You may opt out of marketing communications at any time by contacting us directly or using unsubscribe mechanisms where available.

14. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

Improve website functionality and user experience

Track advertising performance and conversions

Optimise marketing campaigns

You can manage or disable cookies through your browser settings.

15. Third-Party Services

We may use third-party platforms for:

Advertising and analytics

Customer relationship management (CRM)

Automation and AI processing

Communication tools

These providers process data under their own privacy policies and in compliance with applicable laws.

16. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated effective date.

17. Contact Details

If you have any questions, requests, or complaints regarding this Privacy Policy or your personal information, please contact:

MR ROI
Email: [email protected]
Address: Gauteng, South Africa